You should always remember the basics of running your web site. The tips outlined in this article will help you turn you web site in a global smash.
Have relevant information on hand that is useful and interesting. When building your site be sure to consider your objectives and goals and then implement them into your site. It is important that you include links, articles, newsletters and promotions in your site. There is nothing quite as sad and annoying than a web site that has been neglected, be sure to go back frequently and update you site often. If you want your visitors to keep coming back to your site than you should keep offering up-to-date information.
Make your site easy to navigate. If you really want your site to be easy to navigate then you should group all of your site links together in one place. The directs the attention of your visitors to one area of the page from which they have easy access to the rest of the site. You can place other links such as: media, career opportunities, contact us and about us at the top or the bottom of the page. Whereas these links may be important for you and the site they are of little concern to your visitors. You should make sure that all of your pages have home links on them. this will help to get your visitors back to the main page quickly and easily instead of them clicking back a dozen or so times. Navigation is crucial so you should spend some time checking and rechecking all of your page and homes links.
Keep your site's loading times to a minimum. If you need to have some graphics on your site to make your message stronger then the best thing you cant do is try to keep the size between 80-100k. Try and keep the fact that not everyone who views your website will have the best computers or internet connection at the disposal. You should try and keep your site as accessible as possible so that even people using text browsers can use your site.
You need to know who are the people you want to come to your site. These people are called your target audience. You need to identify their age, class, gender and even their spending habits. Finding these things out will help you to make your site more personable and friendly toward your target audience. You want to create a space for the few not the many.
Offer real contact to your visitors. On your contact us page you should put your phone, fax, postal and email addresses as well as a text box for instant feedback. This will give you a way to communicate directly with your customers in a way that will help both of you. Make sure you never leave your customers hanging and always answer their comments, concerns and questions. If you are looking for business to customer contact there are several things you can do, such as newsletters and email marketing that will help to keep your visitors aware of what is going on even if they haven't visited in a while.
Use the information contained in this article not only to improve your own but to evaluate other websites. These tips will not only help you to make your web site strong and professional it will also help you to identify those web sites that aren't.
Have relevant information on hand that is useful and interesting. When building your site be sure to consider your objectives and goals and then implement them into your site. It is important that you include links, articles, newsletters and promotions in your site. There is nothing quite as sad and annoying than a web site that has been neglected, be sure to go back frequently and update you site often. If you want your visitors to keep coming back to your site than you should keep offering up-to-date information.
Make your site easy to navigate. If you really want your site to be easy to navigate then you should group all of your site links together in one place. The directs the attention of your visitors to one area of the page from which they have easy access to the rest of the site. You can place other links such as: media, career opportunities, contact us and about us at the top or the bottom of the page. Whereas these links may be important for you and the site they are of little concern to your visitors. You should make sure that all of your pages have home links on them. this will help to get your visitors back to the main page quickly and easily instead of them clicking back a dozen or so times. Navigation is crucial so you should spend some time checking and rechecking all of your page and homes links.
Keep your site's loading times to a minimum. If you need to have some graphics on your site to make your message stronger then the best thing you cant do is try to keep the size between 80-100k. Try and keep the fact that not everyone who views your website will have the best computers or internet connection at the disposal. You should try and keep your site as accessible as possible so that even people using text browsers can use your site.
You need to know who are the people you want to come to your site. These people are called your target audience. You need to identify their age, class, gender and even their spending habits. Finding these things out will help you to make your site more personable and friendly toward your target audience. You want to create a space for the few not the many.
Offer real contact to your visitors. On your contact us page you should put your phone, fax, postal and email addresses as well as a text box for instant feedback. This will give you a way to communicate directly with your customers in a way that will help both of you. Make sure you never leave your customers hanging and always answer their comments, concerns and questions. If you are looking for business to customer contact there are several things you can do, such as newsletters and email marketing that will help to keep your visitors aware of what is going on even if they haven't visited in a while.
Use the information contained in this article not only to improve your own but to evaluate other websites. These tips will not only help you to make your web site strong and professional it will also help you to identify those web sites that aren't.
